CSBS Methods Series Workshop: Crafting Qualitative Evidence for Impact

In Fall 2020, the Center for Social and Behavioral Science hosted a Methods Series workshop, Crafting Qualitative Evidence for Impact: Insider Methods for Qualitative Data Analysis, Claim-Making, and Presentation, presented by Dr. Sarah J. Tracy.

This workshop provided clear step-by-step best practices for crafting evidence in qualitative research via organizing, coding, analyzing, interpreting, claim-making, and presentation. Dr. Tracy also presented practices of data analysis that make for theoretically and practically illuminating research.

Video playback of the workshop is now available on Media Space, segmented accordingly:

Qualitative Data Analysis Basics
Introduces how to organize and prepare qualitative data for analysis. Gives attention to the value and distinctive features of Dr. Sarah J Tracy’s phronetic iterative qualitative approach and how to choose a qualitative data analysis technique.

Coding Methods in Qualitative Research
Explores primary level coding techniques such as open coding and in-vivo coding; explains the process of moving toward second-level codes and interpretation as well as how to create a qualitative codebook.

Heuristics for Claim-Making and Theory-Building in Qualitative Research
Addresses how to understand the difference between coding, interpretation, and claim-making. Introduces more than eight heuristic activities for claim-making and theory building including, jeopardy research questions, conceptual cocktail parties, abduction, negative case analysis, and more. Reveals how to make your qualitative research interesting.

Presenting Qualitative Evidence for Impact
Discusses how to format and present qualitative evidence; demonstrates how to craft specific claims that resonate and transfer to a variety of settings; considers the rule of utility.

Meet the speaker, Dr. Sarah J. Tracy 

Dr. Sarah J. Tracy is a professor of qualitative methodology and organizational communication in the Hugh Downs School of Human Communication at Arizona State University. She has led over 20 qualitative workshops around the world in which participants go beyond learning about methods to practicing specific qualitative crafts and analytic techniques.

Dr. Tracy created the “eight big-tent criteria” model for an excellent qualitative research model and is the author of Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact (2nd edition, 2020), a YouTube channel called “Get Your Qual On,” and more than 90 scholarly publications. She approaches research from a use-inspired standpoint and aims to craft scholarship that inspires wisdom, compassion, transformation, and well-being. For more information, please see her publications, blog, and YouTube channel:


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