Insider Methods for Qualitative Data Analysis, Claim-Making, and Quality
As part of the Center for Social & Behavioral Science Methods Series, CSBS hosted the workshop, Crafting Qualitative Evidence for Impact: Insider Methods for Qualitative Data Analysis, Claim-Making, and Quality, led by Dr. Sarah J. Tracy, Professor of Qualitative Methodology and Organizational Communication and Director of the Hugh Downs School of Human Communication at Arizona State University, on Friday, September 27, 2024.
Dr. Tracy delivered a captivating workshop, providing clear step-by-step best practices for crafting evidence in qualitative research via organizing, coding, analyzing, interpreting, and claim-making. Attendees learned backstage practices of data analysis that make for theoretically and practically illuminating research.
Dr. Tracy’s scholarly work examines emotion, communication, and identity in the workplace with a focus on emotional labor, compassion, bullying, and organizational flourishing. She is an interdisciplinary leader in qualitative research methods—including participant observation, interviewing, focus groups, organizational training/intervention, document analysis and discourse analysis.
Read our Spotlight interview with Dr. Tracy.
Agenda
| 8:30 – 9:00 am | Breakfast (breakfast will be provided) |
| 9:00 – 10:30 am | Qualitative Data Analysis Basics Introduces how to organize and prepare qualitative data for analysis; gives attention to the value and distinctive features of Dr. Sarah J. Tracy’s phronetic iterative qualitative approach and how to choose a qualitative data analysis techniques. |
| 10:45 am – 12:15 pm | Coding Methods in Qualitative Research Explores primary level coding techniques such as open coding and in-vivo coding; explains the process of moving toward second-level codes and interpretation as well as how to create a qualitative codebook. Addresses how to understand the difference between coding, interpretation, and claimmaking. |
| 12:15 – 1:15 pm | Lunch Break (lunch will be provided) |
| 1:15 – 2:45 pm | Heuristics for Claim-Making and Theory-Building in Qualitative Research Introduces more than eight heuristic activities for claim-making and theory building including, jeopardy research questions, conceptual cocktail parties, abduction, negative case analysis, and more. Reveals how to make your qualitative research interesting. |
| 3:00 – 4:30 pm | Tracy’s Big Tent Approach to Qualitative Quality Discusses a model for quality in qualitative research that is uniquely expansive, yet flexible, in that it makes distinctions among qualitative research’s means (methods and practices) and its ends. This eight-point conceptualization offers a pedagogical model and provides a common language of qualitative best practices that can be recognized as integral by a variety of audiences. |